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The social impact ecosystem

We have the courage to serve and transform lives

We connect people who want to help with those who need it most, so aid is transparent, measurable and consistent. Every delivery leaves evidence behind.

  • It is published
  • It is delivered
  • The evidence stays

The problem

The intent is there. The connection is what fails.

Plenty of people want to give or get involved, but cannot find a way to do it that feels trustworthy, close and meaningful. Generosity is not the scarce resource — connection is. Aid ends up scattered across places that never talk to each other.

  • WhatsApp threads
  • One-off forms
  • Spreadsheets
  • Phone calls
  • Posts that get buried
  • Lists nobody updates

How it works

A bridge between the person who needs and the person who can

A need is published, located and categorized. Someone who can help finds it. It gets coordinated, delivered, and what happened is on the record.

  1. It is published

    A person or community records what they need, where, and how urgently. It stays visible to the network, not buried in a chat.

  2. A responsable takes it on

    Someone with a name, a validated identity and a verified connection to the area owns the delivery.

  3. Someone contributes

    The contribution goes by direct transfer to the responsable’s verified account, with no intermediaries.

  4. It is delivered

    The responsable buys, transports and delivers — and records what was delivered, to how many people, and when.

  5. The evidence stays

    Photos and receipts go through review, and only then get published. Until then the contribution counts as received, not as used.

Transparency

Saying you are transparent is easy. Publishing the receipt takes courage.

That is why every contribution has a named person behind it and every peso has a destination you can check. We publish two separate numbers, and both are public.

Received

How much came in. It is the easy number to show, and on its own it says nothing.

Used with evidence

How much was spent with verified proof: receipts, photos, results. This is the number that matters.

Direct transfer

Money goes to verified leaders’ accounts, not to a central treasury. Every contribution is attributable.

The real numbers live in the application, always current. Every contribution is attributable to a responsable and to its evidence.

Flagship product

Ayuda Directa

Publishing a need, offering help, contributing and tracking your contribution all happen in the application. That is where the map, the operational fronts, the responsables and the evidence live.

Ayuda Directa home screen on desktop, with the priority emergency and the live global progress

Real views of the application. What you see is live application data at capture time.

Interoperability

Many interfaces, one network of data

During an emergency several applications appear at once, each with its own database of needs. The result is more fragmentation, not less. That is why we publish an open API: so a new application becomes a client of the same network rather than another silo.

POST /api/public/v1/help
{
  "source": "mi-app",
  "externalId": "ejemplo-001",
  "type": "offer",
  "title": "Ejemplo: mercados disponibles",
  "category": "alimentos",
  "emergencySlug": "eje-cafetero",
  "contactName": "Nombre de ejemplo",
  "contactWhatsapp": "+57 300 000 0000",
  "publishContact": true
}

Real API categories

  • alimentos
  • salud
  • refugio
  • transporte
  • acopio
  • rescate
  • otro

Will you join?

If you want to help, contribute or publish a need, that happens in the application. If you build software, want to become an ally, or want to join the team, start here.

Official channels